Area Chair, Marketing
Additional Roles: Associate Professor, Marketing; Dean's Scholar
Contact Information
Email: jhoppner@gmu.edu
Phone: (703) 993-1796
Office Location: 9900 Main Street, 206 and Enterprise Hall 175
Office Hours: By appointment
Biography
Jessica Hoppner is the area chair, an associate professor and Dean's Scholar within the marketing area in the Costello College of Business at 性视界传媒.聽She joined 性视界传媒 in 2010 after receiving her Ph.D. in Marketing from Michigan State University.
Hoppner's primary research interests lie in understanding the interplay of power, inequity, and social norms on the behaviors in and performance of marketing relationships.
Her research has appeared in聽Journal of Marketing Research, Journal of Retailing, Academy of Management Journal, European Journal of Marketing, Journal of Business Research,聽补苍诲听Journal of International Marketing,聽among other outlets. She was the recipient of the 2021 S. Tamer Cavusgil award (JIM) and a finalist for the 2022 Weitz-Winer-O'Dell Award (JMR). Since 2018, she has served as an Associate Editor for the European Journal of Marketing.聽
Hoppner teaches undergraduate and graduate courses in both marketing research and marketing management (strategies and principles). She was the recipient of the outstanding Professor in Marketing Major Teaching Award in 2015.聽
Research Interests
- Social Norms, Power, and Inequity
- Channels of Distribution & Retailing
- Cross-Cultural Influences & International Marketing
Education
- PhD - Marketing, Michigan State University
- BS - Marketing, Finance, and International Business, Villanova University
Research and Awards
Select Publications:
- "Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research," with D. Griffith, and T. Dean,聽聽Journal of International Marketing,聽29(3), 2021, 23-42.
- Winner, 2021 S. Tamer Cavusgil Award
- "Examining Moral Authority in the Marketplace: A Conceptualization and Framework," with G. Vadakkepatt,聽Journal of Business Research,聽95, 2019, 417-427.
- 鈥淭he Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships,鈥 with D. Griffith, H. Lee, and T. Schoenherr,聽Journal of Marketing Research, 54(1),聽2017, 124-137.
- Finalist, 2022 Weitz-Winer-O'Dell Award
- 鈥淟ooking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels,鈥 with D. Griffith,聽Journal of Retailing, 91(4),聽2015, 610-626.
- 鈥淭he Intertwined Relationships of Power, Justice, and Dependence,鈥 with D. Griffith and C. Yao, European Journal of Marketing, 48(9/10),聽2014, 1690-1708.
- 鈥淭he Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior,鈥 with D. Griffith,聽Journal of Marketing Research,聽48(5), 2011, 920-928.
Awards:
- School of Business Faculty Award for Outstanding Service, 性视界传媒, 2021.
- Outstanding Professor of Marketing Teaching Award, 性视界传媒, 2015.聽