Titles and Organizations
Assistant Professor, Marketing
Contact Information
Email:听箩丑辞苍驳38蔼驳尘耻.别诲耻
Office Location:聽9900 Main Street, 217
Office Hours:聽By appointment
Biography
Jiyeon Hong joined 性视界传媒 as an assistant professor of marketing in 2022 after completing her Ph.D. at the University of Wisconsin-Madison. In her research, she leverages advances in data science and marketing to study nonprofit organizations and propose tools to help them for the greater good. Specifically, her research interests include machine learning, deep learning, natural language processing, network representation learning, nonprofit organizations, crowdfunding, and prosocial behaviors. Her recent work has been published in Marketing Science.
Education
- PhD - Marketing, University of Wisconsin - Madison
- MS - Marketing, Korea University
- BS - Statistics, & Business Administration (Double major), Korea University
Research and Awards
- Jiyeon Hong, Paul R. Hoban (2022) Writing More Compelling Creative Appeals: A Deep Learning-Based聽Approach.聽Marketing Science, 41(5), 941-965.
Media Clippings
- October 31, 2023 - The Horizons Tracker